Change Management

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Abdulrahman Atiyah

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Want to ensure smooth transitions and sustained success with effective change management
We help you with our change management services, offering comprehensive solutions that encompass strategic planning, stakeholder engagement, and seamless implementation to ensure smooth transitions and sustained success. We design and implement strategies to ensure smooth and effective change initiatives that minimize disruption and maximize adoption.
At TAM, we understand the complexities of managing change and the need for strategic planning and communication. Through comprehensive change management programs, we help you navigate organizational changes with confidence and success.

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Services

<ul>
<li>Successful and efficient organizational transitions.</li>
<li>High levels of stakeholder engagement and change adoption.</li>
<li>Reduced risks while maintaining sustainable organizational performance.</li>
</ul>

What’s the impact?

<ul>
<li>Proven experience in designing and implementing customized change management strategies to ensure smooth transitions and high adoption rates.</li>
<li>We provide tailored solutions that minimize risks and enhance organizational alignment.</li>
<li>Our comprehensive approach includes strategic planning, stakeholder engagement, and seamless execution.</li>
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Culture Transformation

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Ready to transform your organization with our Culture Transformation domain?
We help you cultivate environments that foster innovation, collaboration, and high performance through our Culture Transformation services. We design and implement tailored strategies to align your organizational culture with your strategic goals.
At TAM, we understand the critical role culture plays in driving organizational success. Through comprehensive assessments and strategic initiatives, we help you create a culture that empowers employees and supports sustained growth.

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<li>A culture that fosters innovation and aligns with your strategic vision.</li>
<li>Ensuring that the values and culture you aim to establish are fully integrated with your strategic objectives for effective outcomes.</li>
<li>Expert guidance to implement cultural transformations with minimal risk.</li>
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<li>Proven expertise in designing and implementing cultural transformation strategies that foster collaboration among internal teams and enhance organizational innovation to align with your strategic goals.</li>
<li>We integrate design thinking methodologies and advanced cultural transformation tools to improve internal performance and achieve impactful strategic outcomes.</li>
<li>We develop strategies that cultivate a sustainable growth environment and empower employees.</li>
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PMO Office

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Looking to enhance project governance and ensure successful execution through our PMO Office?
We help you with our Project Management Office (PMO) services to ensure effective oversight and management of your projects. We provide tailored strategies and current state assessment to establish PMOs that drive project success and alignment with organizational objectives.
At TAM, we understand the value of a well-structured PMO in delivering projects on time and within budget. Through strategic planning and implementation, we help you create PMOs that enhance project governance and performance.

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<li>Extensive experience and a proven track record in designing and implementing Project Management Offices (PMOs) that ensure project success and alignment with organizational goals.</li>
<li>We integrate strategic planning methodologies, advanced project management tools, and our comprehensive solutions to drive successful project execution.</li>
<li>We provide effective governance and enhance overall project performance.</li>
<li>Our team has the expertise and background to solve local and regional challenges effectively.</li>
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War Rooms

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Want to tackle critical challenges and drive innovation with our War Rooms?
We provide organizations with dynamic war rooms that enable them to tackle critical challenges, make informed decisions, and drive innovation. By designing and implementing tailored strategies, we ensure these rooms enhance effective decision-making and rapid response to emerging challenges.
At TAM, we recognize the importance of dedicated spaces for intensive collaboration and strategic discussions. Through strategic planning and facilitation, we help you create war rooms that boost organizational agility, foster employee engagement, and enable dynamic knowledge-sharing sessions.

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<li>Improved organizational agility and responsiveness to challenges.</li>
<li>Enhanced collaboration and knowledge-sharing within teams.</li>
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<li>Proven expertise in establishing dynamic and customized Risk Management War Rooms that enhance collaboration and strategic decision-making.</li>
<li>We integrate design thinking methodologies and advanced analytics to create a flexible and rapid-response environment that effectively addresses challenges.</li>
<li>We develop tailored strategies to foster collaboration, innovation, and knowledge-sharing in high-pressure work environments.</li>
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Doyof Al Rahman Program

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<h4>The Unification of Saudi Arabia’s Pilgrim Service Providers</h4>
Doyof Al Rahman Program 
Client : DARP 
Duration : 4 Months 
Industry : Tourism,

Empowering Doyof Ar-Rahman Program employees by enhancing their innovative and guest-centered initiatives capabilities.


The unification of the program’s departments and members using a three-day training bootcamp.


An increase in awareness among different sectors about the positive impact of the program and its needs through intensive workshops. This helped publish the initial version of the program’s tools and resulted in 170+ new initiative proposals.


The Saudi hospitality industry was one of the many sectors that took a hit in 2020 after the country halted all things travel and tourism. That may sound like an entirely bad situation, but there was still some benefit to it. The industry was given the opportunity to take a step back and reevaluate its operations.
Prior to the kingdom’s Vision 2030 economic diversification objectives, which included the expansion and reinforcement of tourism, the hospitality sector relied majorly on domestic tourism and pilgrimage to run. With millions of pilgrims annually showing up for Hajj alone, the country did not really need to diversify its tourism sector even after the Vision was declared, at least not in its western region.
Saudi Arabia may have even broken a record in 2019 when its Holy city of Makkah witnessed the arrival of over 2.5 million Hajj pilgrims. It is considered one of the world’s largest human gatherings, after 2012’s 3.16 million, of course. However, that number did not tide over into 2020, as the kingdom placed a 1,000-pilgrim cap for the year due to the unfortunate circumstances.
Nevertheless, that move gave the country the freedom to step things up and renew its hospitality efforts. More specifically, it set out to strengthen its Doyof Al Rahman (or “Guests of God”) Program (DARP) which was launched in 2018 as part of the Vision 2030 objective looking “to enhance the experience and the ability of Hajj and Umrah.”
<img loading="lazy" decoding="async" class="alignnone wp-image-3091 size-large" src="https://admin-web.tam.run/wp-content/uploads/2025/01/darp-2nd-1024x571.png" alt="" width="580" height="323" srcset="https://core.tam.sa/wp-content/uploads/2025/01/darp-2nd-1024x571.png 1024w, https://core.tam.sa/wp-content/uploads/2025/01/darp-2nd-300x167.png 300w, https://core.tam.sa/wp-content/uploads/2025/01/darp-2nd-768x428.png 768w, https://core.tam.sa/wp-content/uploads/2025/01/darp-2nd-1536x857.png 1536w, https://core.tam.sa/wp-content/uploads/2025/01/darp-2nd-1200x669.png 1200w, https://core.tam.sa/wp-content/uploads/2025/01/darp-2nd.png 1920w" sizes="auto, (max-width: 580px) 100vw, 580px" />
<h2>Hospitality for pilgrims</h2>
DARP’s main goal when working with TAM in 2020 was to empower its pilgrim service providers by developing and fortifying their innovation-based knowledge and infrastructure. This would unify the program’s departments and employees, allowing them to design, implement, and launch powerful guest-centered initiatives and services. With DARP&#8217;s green light, TAM began the process of blueprinting the Guest Centrality Methodology project.
The project consisted of six primary courses of action; the initial being an analysis of DARP’s guest-centrality experience adoption level. The analysis was made up of both secondary and field research performed through a collaborative effort between TAM and the program’s department representatives. The course’s interviews, surveys, past reports, and three workshops proved beneficial.
TAM’s team was able to gather enough information about the available skill gaps and stakeholders’ vision to move on to the project’s second round. This involved determining the areas in need of development by utilizing TAM’s very own capability maturity measurement tool.
The ensuing results eased the project’s next step which included identifying and developing the complete guest experience methodologies, tools, and guidelines. The initiative’s design methodology contained two essential elements; the compass and the map. They were created as detailed guides towards higher quality initiatives and services, keeping the designers prepared for any needs or challenges that may arise.
Now that the program had a clear and dynamic methodology to follow, as well as a toolkit made to support the design and launch of new initiatives, it was time to move to the succeeding stage. Stage four was all about developing a unified content and structure base for DARP’s forms, guidelines, and awareness campaigns. It included the building of the program’s designated “Memory Making” platform and ensuring it was filled to the brim with educational and awareness-based content. More specifically, 15 information-packed videos and 38 innovation-stimulating interactive tools were added.
Next, TAM designed a three-day bootcamp for the program’s employees. The bootcamp’s training consisted of an introduction to the compass and its basic components as well as its implementation, to guarantee its success and the employees’ ability to operate it. Fifty-two individuals from nine different DARP departments attended the daily training sessions that covered everything from the basics and foresight, to discovery, design, and initiation.
“It is rare for one to sit all hours in a seminar with enthusiasm. This is the first camp I have ever enjoyed the whole time.” &#8211; Bootcamp Attendee (Translated Quote)
Finally, the awareness segment came into play. TAM held 11 intensive workshops revolving around the prioritized paths of DARP to test the methodology and generate ideas for initiatives. The seminars saw the participation of 15 different sectors and 171 newly produced initiatives. Additionally, these interactive workshops contributed to building a positive image of the program while enhancing its role as a sector-based driver and catalyst.
<h2>Media Coverage</h2>
<ul>
<li><a href="https://saudigazette.com.sa/article/608859/SAUDI-ARABIA/SDAIA-DARP-and-STC-launch-smart-bracelet-project-for-pilgrims">https://saudigazette.com.sa/article/608859/SAUDI-ARABIA/SDAIA-DARP-and-STC-launch-smart-bracelet-project-for-pilgrims</a></li>
</ul>
&nbsp;
<h2>Extra References</h2>
<ul>
<li><a href="https://www.vision2030.gov.sa/v2030/vrps/darp/">https://www.vision2030.gov.sa/v2030/vrps/darp/</a></li>
<li><a href="https://www.stats.gov.sa/sites/default/files/haj_40_en.pdf">https://www.stats.gov.sa/sites/default/files/haj_40_en.pdf</a></li>
</ul>

Doyof Al Rahman Program - Tam

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